Sam Richter

World’s Foremost Expert on Sales Intelligence and Reputation Management

Meet Sam

Considered the world’s foremost expert on sales intelligence and digital reputation management, bestselling author Sam Richter, guides audiences through the world of online information, how to find it in ways most never thought possible, and how to apply it to identify new opportunities, build valuable relationships, and win more business. Sam’s keynote presentations and breakout workshops will rate as the highest-content, most take-home-value programs your event attendees have ever experienced – guaranteed!

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Sam’s Programs

EVERY YES
BEGINS WITH A “KNOW”

Web Search Secrets to Know More,
So You Can Win More Business

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DESCRIPTION


You don’t get a second chance to make a great first impression. What’s the first thing out of your mouth? Is it about you and your company? Or is it about the other person and what he or she cares about? Do you make your prospect or client feel important? Are you relevant? It’s no longer enough to be interesting. In today’s world, you need to be interested.

KEY TAKE-AWAYS


In this dynamic presentation, attendees will discover…

      • Web search secrets that you never thought possible for finding qualified leads, creating lists, uncovering opportunities, identifying trigger event, and understanding decision makers.
      • Tips and tricks for using social media as sales and competitive “intelligence agents;” find the prospects who fits your desired profile, and learn more about the individual so that in every meeting, you’re building a meaning connection (without seeming like a stalker).
      • How to access and leverage the “Hidden Web,” or the majority of the valuable online information that is invisible to search engines.
      • How to use information to differentiate from the competition, generate warm referrals, tailor offerings, build deeper relationships with any client, and bottom line….win more business.
      • Appropriate for any age and technical ability. Program will be completely customized to fit the audience and use the attendees’ real-world prospects and clients to ensure relevancy

AUDIENCE: Sales professionals, executives, business owners, sales & marketing leaders

FORMAT: Keynote (60 – 120 minutes); Workshop (two – three hours)

 

 

DON’T STEAL THE
CHEESECAKE

Personal Branding & Online Reputation
Management in a Digital World

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DESCRIPTION


In today’s instant communication and social networking world, it’s easy to share opinions and others can share the same about you. Unfortunately, what you and others post online, text, leave as a voicemail, say or do in front of a hidden camera, and even email is not limited to private networks and friend groups. Rather, there’s a good chance that what happens in a digital format and what is said about you and your company is public, searchable, and archived, FOREVER!

KEY TAKE-AWAYS


This thought-provoking and entertaining program will provide you very practical ideas you can immediately implement to improve your brand and your personal and business reputation. In “Don’t Steal the Cheesecake” attendees will learn…

      • What is a “personal brand,” why you already have one, how to enhance it, and how personal brands dramatically impact your company brand and reputation.
      • The dangers of sharing too much information, what can happen if you’re not careful, and how to respond in a digital format when you’re angry, so you don’t become a “YouTube Sensation.”
      • What a company can, and cannot, do as it relates to what an employee posts on his/her personal social networks, and how to monitor, work with, and train staff to communicate in a digital world.
      • Inside secrets on how to manage your online presence and Google rankings (for non-technical people) so when people search for information on you, that you control what they find…

AUDIENCE: Executives, business owners, human resource professionals, employees, sales & marketing leaders, youth

FORMAT: Keynote or Workshop (45 – 120 minutes)

You Just
“Friended” a Thief 

You and Your Client’s Data: What’s Out There, How Do You Find It, and How Can It Be Used Against You

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DESCRIPTION


It’s amazing the amount of information available online about companies and people. And it’s shocking how vulnerable we all are to Personal Identity Theft and Business Identity Theft in ways you might not think about.

KEY TAKE-AWAYS


Easy-to-implement, non-technical ways to protect yourself, your family, and your business from identity theft. This eye-opening, high-energy, entertaining program will have your audience talking, thinking, and thanking themselves (and you!) that they attended the conference. In this jaw-dropping presentation, you will discover…

      • How to find the information that is available about you, your family, and your business that others have shared in a digital format, and what you can do to protect yourself.
      • How the seemingly innocent information that you post online could be providing thieves with an open door into your bank account.
      • How the biggest risk to your and your clients’ data is probably not an online hacker, rather, it’s probably sitting in your office right now.

AUDIENCE: Executives, business owners, human resource professionals, employees, sales & marketing leaders, youth

FORMAT: Keynote or Workshop (45 – 120 minutes)

 

 

KNOW MORE! SELLING (PART I)

Search Secrets to Find More Leads, Provide More Value, Close More Deals & Make More Money

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DESCRIPTION


When you know more about your prospects and clients, you’re better able to relate on a personal level, generate meaningful rapport, ask challenging questions, identify new leads, and generate powerful referrals. Most important, studies show that when you practice Sales Intelligence, you’ll win two times more business.

KEY TAKE-AWAYS


In this dynamic presentation, you will discover….

      • How to find information in ways that you never thought possible including existing lead lists, inside information on companies and industries, and personal information on prospects and clients.
      • How to use social media as a powerful sales and competitive “intelligence agent” and how to access the “Invisible Web” to find information that most think is not available online.
      • How to leverage ongoing value to both prospects and clients.
      • This high energy, motivating, incredibly high content presentation is the perfect complement to any existing sales training and process. Learn the “how to” when it comes to finding information that you can use to engage with prospects and clients in ways that are relevant to what they care about.

AUDIENCE: Sales professionals, business owners, inside sales teams, outside sales teams

FORMAT: Keynote (60 – 90 minutes); Workshop (three to five hours)

KNOW MORE! SELLING (PART II)

Advanced Search Secrets to Know Even More About Industries, Companies & People

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DESCRIPTION


In Know More! Selling Part I, you learned webs search secrets that you can use every day to find information on prospects and clients. In Part II, you’ll learn the inside techniques that many professional business intelligence experts don’t even know, including…

KEY TAKE-AWAYS


      • Google search algorithms for finding existing lead lists, membership directories, competitor proposals, past and current RFP’s, and more.
      • How to mine social media to identify ideal prospects, generate strong referrals, and follow-up with others in ways that they care about.
      • Hidden websites and tools that reveal the inside information on companies and people, and that can even help you create a pipeline of leads before the lead even exists.
      • Most importantly, you’ll learn how to QUICKLY find and LEVERAGE the right information, so your time is spent meeting with prospects and clients, winning more business, and making more money.
      • Appropriate for any age and technical ability. Program will be completely customized to fit the audience and use the attendees’ real-world prospects and clients to ensure relevancy.

AUDIENCE: Sales professionals, business owners, inside sales teams, outside sales teams

FORMAT: Keynote (60 – 90 minutes); Workshop (three to five hours)

KNOW MORE! RELATIONSHIPS

Search Secrets to Know More About Others
So You Can Provide More Value & Win More Business

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DESCRIPTION


In today’s commoditized world, business is all about relationships. When you know more about your prospects and clients, you’re better able to relate on a personal and meaningful level, identify more opportunities, tailor services, and ensure relevancy.

KEY TAKE-AWAYS


In this dynamic presentation, attendees will discover…

    • Web search secrets that you never thought possible for finding the in-depth information on people and what they deeply care about.
    • Tips and tricks for using social networks and “hidden” website as “intelligence agents,” ultimately giving you permission to ask in-depth and even challenging questions.
    • Innovative ways for generating referrals, and having others tell your story and make valuable introductions to key decision makers.
    • How to leverage information to make a great first impression, provide relevant value, stay in touch with in meaningful ways, and in generate genuine mutually beneficial relationships.
    • This high energy, motivating, incredibly high content presentation has a huge “WOW” factor with immediate take home value. You will be shocked at what you don’t know (but soon will).
    • Appropriate for any age and technical ability. Program will be completely customized to fit the audience and use the attendees’ real-world prospects and clients to ensure relevancy.

    AUDIENCE: Executives, business owners, human resource professionals, employees, sales & marketing leaders, youth

    FORMAT: Keynote or Workshop (45 – 120 minutes)

Testimonials

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“In my 12 years in the industry, I do not recall a more positively received, more positively commented on, more potentially revenue changing presentation. You far exceeded expectations."
- Vice President, Morgan Stanley

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I highly recommend him as a speaker; he's top notch for financial advisors

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"With 20 years in staffing, sales and marketing, I didn't think there was much I didn't know about Google and Research online prior to meeting with people. Sam's two-hour program flew by and I learned more in that one session than my 20 years combined! Sam's knowledge and his delivery was impressive and I look forward to seeing, hearing and learning from him again!!"
- Managing Director, McKinley Human Resources

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"Sam did the keynote address at our 2009 INCubation Center program. I learned more about how to improve my business from Sam's one hour presentation than I ever had before! If you are in sales or business development, you absolutely have to see Sam speak, get his book, and visit his website. Anything less will be 'winging it!'"
- Partner, Mansfield, Tanick & Cohen

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"Sam came and spoke to a very large group of realtors, lenders & closers. His talk on how to use the internet for self-promotion, social as well as business networking, and how to more effectively find information was perhaps the BEST program we've had. Sam is informative, funny, knowledgeable about his topic and very well prepared. I highly recommend him and you won't be disappointed."
- Vice President, Coldwell Banker

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"Sam offered the most valuable take-away information presented at our entire regional conference. He gives you simple tools and ideas that will transform your time on the job to be more effective and efficient. I cannot help but share what I learned with everyone I meet. Thank you Sam!"
- JCJ Architecture

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"I've attended many sales and business development presentations during my career and Sam delivers the best ROI that I have experienced. Your audience will walk away with great content and the desire to take their skills to another level."
- Mercuri International, Sales and Marketing Executive International Board Member

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"Working in the financial industry, I now see opportunities that were never noticed before. I hesitate to share Sam's program with my colleagues because I feel I have a great competitive edge with all of its tools. I find better information in far less time. Sam's program and material is unparalleled. What he teaches is fundamentally mandatory for success in today's business world."
- Ameriprise Financial Services

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"I wanted to take thank you for the truly impactful presentation and techniques you presented at our annual sales conference. I have been selling for 21 years and it is often frustrating to get the "Braveheart" speech but have to use the same old rusty sword in battle. Your presentation is the first time I have walked away with new and useful toys in ages. Awesome material, awesome presentation! Thank you!"
- Administaff

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The pace of the presentation was perfect, and they left wanting more. Sam made me look really good!"

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“The best speaker in our organization’s history. We’ve had the President, sports stars, and some of the most well-known speakers in the world. For Sam to be placed at the top... WOW!”
- Vice President, Express Employment Professionals

{

“In my 12 years in the industry, I do not recall a more positively received, more positively commented on, more potentially revenue changing presentation. You far exceeded expectations."

- Vice President, Morgan Stanley

{

I highly recommend him as a speaker; he's top notch for financial advisors.

{

"I've attended many sales and business development presentations during my career and Sam delivers the best ROI that I have experienced. Your audience will walk away with great content and the desire to take their skills to another level."

- Mercuri International, Sales and Marketing Executive International Board Member

{

"Working in the financial industry, I now see opportunities that were never noticed before. I hesitate to share Sam's program with my colleagues because I feel I have a great competitive edge with all of its tools. I find better information in far less time. Sam's program and material is unparalleled. What he teaches is fundamentally mandatory for success in today's business world."

- Ameriprise Financial Services

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Biography

Sam Richter Full Biography

Sam Richter is an internationally recognized expert on sales intelligence and online reputation management. His award-winning experience includes building innovative programs for start-up companies and some of the world's most famous brands.

Sam is founder and CEO of SBR Worldwide/Know More. Through his in-person keynote presentations and workshops, webinars, online University, and books, Sam has trained leading organizations and entertained tens of thousands of persons around the world to rave reviews. Sam’s programs promise to be the highest-content, most take-home-value program attendees have ever experienced.

He is the author of the best-selling book, Take the Cold Out of Cold Calling, considered the preeminent publication on finding information online and using it for sales success. Take the Cold was named "Sales Book of the Year" by the American Association of Inside Sales Professionals, and it was also named a "USA Book News Winner" and a "Sales Book Awards Silver Medalist."

In addition to speaking and writing, Sam has developed a number of technologies including the world's top news search engine, YouGotTheNews, a Blog search engine, and the Facebook search engine YouGotSocial. Sam is a partner at Contata Solutions, a big-data/machine learning firm that produces sales, marketing, and business intelligence software, and at ActiFi, one of the leading technology solutions firms in the financial services industry. Sam also serves on the Boards of Directors for Brandpoint, one of the world's leading content management platforms, and Argos Risk, a business financial health and credit monitoring software platform.

Multiple times Sam was named by InsideView as one of the Top 25 Most Influential People in Sales, and he was also named as one of the Top Chief Marketing Officers on Twitter and he has been recognized by LinkedIn as having one of the world's most viewed profiles. Sam has been featured in thousands of television and radio programs and national and online publications.

For more than six years, Sam was president of the James J. Hill Center, a not-for-profit business library, where he led the transformation of an eighty-five-year-old private, non-profit business research organization into a nationally renowned institution serving entrepreneurs and small businesses via cutting edge online resources. Sam also spent more than eighteen years in the advertising, public relations, and e-commerce/e-marketing industry owning his own firm and working for internationally recognized organizations as a creative director, group director, and marketing director. Sam has led product launch and strategic marketing programs for companies including Microsoft, Coca-Cola, Major League Baseball, Polaris Industries, and National Geographic.

Sam has won regional, national and international awards including Best of Show and Gold Awards at numerous sales and marketing competitions, Webby Awards, and a Gold Award at the International Film Festival. He's also won a Retail Vision Award and a Codie Award "the "Oscars" of the software industry" for Best E-commerce Software. He is a member of the Business Journal's "Forty Under 40" list honoring the top Minnesota business leaders under the age of forty. While at the Hill Center / Library, Sam was named a finalist for Inc. Magazine's Entrepreneur of the Year.

He received his B.A. from the University of Minnesota School of Journalism and Mass Communication and was twice named Scholastic All-American while also a four-year player and a letter winner on the University of Minnesota varsity football team. He has a graduate certificate in Executive Leadership and another in Corporate Boards of Director ethical leadership.

Sam lives in Minnetonka, Minnesota with his wife and two children, and he enjoys volunteering his time working with non-profit organizations and mentoring individuals in his community.

 

 

Speech Intro

Sam Richter is an award-winning speaker and bestselling author, and is considered one of the world’s top experts on sales intelligence and online reputation management. He has been named one of the world’s Top 25 Most Influential Sales Leaders and through his Know More in-person programs and online university; Sam has trained leading organizations and entertained tens of thousands of persons around the globe. Sam’s proven techniques for leveraging online information to grow sales has directly resulted in millions of dollars of new business for his clients and program attendees. Sam has been featured in thousands of newspaper, magazines, television and radio programs and websites and he has won numerous awards, including a Gold Award at the International Film Festival and a Codie Award, the Oscars of the software industry. He is a partner in and serves on the boards of directors for numerous technology firms. Sam is also a past finalist for Inc. Magazine Entrepreneur of the Year and in 2017, Sam was inducted into the Minnesota Speaker’s Hall of Fame.

Please welcome, Sam Richter!

 

Awards and Honors
    • Certified Professional Speaker (CSP)
    • Inducted into the National Speakers Association's Minnesota Speaker Hall of Fame
    • Voted one of the Top 25 Most Influential Sales Leaders
    • Finalist for Inc. Magazine's Entrepreneur of the Year
    • Awarded Top Service Provider and Sales Book of the Year by American Association of Inside Sales Professionals for his book, Take The Cold Out of Cold Calling
    • Take The Cold Out of Cold Calling won a Independent Publisher Award
    • Take The Cold Out of Cold Calling won a Finalist Medal for Best Book Award from USA Book News
  • A/V Preferences

      • LCD Projector - bright (recommend backup or additional bulb)
      • As large a screen as possible - presentations are highly visual
      • Wireless clip-on microphone
      • Plug-in from a laptop to the room sound system; presentations have embedded video
      • Classroom style seating - screen should be easy to see for all
      • Plenty of stage room